Very simply put: rather than providing positive or negative feedback, feedforward consists in providing future-oriented options or solutions.
This feed-forward type of comment can advantageously replace positive or negative feedback on the way a given person has managed past behavior, such as for the examples above, poorly handling curves while driving or coming late to meetings.
Feedforward is solution-oriented, providing clear indications on how to solve a problem without offering positive or negative criticism.
Formulating future-oriented feed forward comments, requests or advice in the place of positive or negative feedback will almost feel like a mind-bender.
When we change our communication process from offering feedback to offering feedforward, however, we still have remnants of this negative anticipation.